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For 27 years, I've built real homes in Queensland – unlike the "experts" behind most construction websites: so called "developers", click-hungry marketers, dream-peddling entrepreneurs, or industry mouthpieces recycling talking points or parroting what "the master" wants. Here's the difference – I actually build, am on site and do all the functions of a building company.

Am I the best builder? Hell no. I learn something new every day. My approach? Learn as much as I can about construction, management and technology, then implement it in my business – knowledge that now benefits you through our quality management checklists.

They call me obsessive about details. Coworkers joked about my "ADHD," but it's not a disorder – it's refusing to accept "good enough." If our industry truly excelled, we wouldn't keep seeing the same waterproofing failures or houses that dont last past their builders warranty periods. Forget the TV dramas and social media bravado. Real building is about:

• Precision details that actually matter
• Compliance that protects homeowners
• Building science, not buzzwords

While others flex and beg for followers, I'm focused on giving you the tools to understand whats going on, to deploy and succeed in your new home build.

Most builders don't empower homeowners. Why would they want educated customers, that would make things "harder" on them, wouldn't it?

They don't teach proper building, explain compliance, or demand quality. Its clear where their priorities lie by reading their "specifications" if you can call them that. These are marketing documents they often dont line up with the language of the NCC or Australian standards, have loop holes or ambigous terms aimed at helping them with "wiggle room."

Big Builders will tell you they don't have time, or they provide you with a "value" service, or there just isn't anyone easily available that can answer your questions (often they follow a learnt, scripted process) - they don't have building knowledge, just process knowledge, knowing how to move a customer from A to B.

Big Builders often do not use/implement/execute project management plans, construction or quality management plans, communication management plans or any of the other basic project or construction management planning tools. So its no wonder why things often don't feel organised. This is what happens when marketers and accountants run building companies.

We're here to change this by cutting through the big builders' BS and give you actual construction and project management/construction management knowledge so you understand what should be done and why.

Marketing has turned construction into a circus – all flashing lights and no substance (Hampton's facades anyone). We're here to change the conversation to what really matters:

• Building Knowledge
• Building Process Knowledge
• Project & Construction Management processes & techniques
• Science-backed building details, methods and materials.
• Quality Management Checklists so you know what "normal" should be.

We've already invested over two years building out our website's resources – and we're just getting started. With upgraded checklists, training programs, and standards explainers in development, we're creating the most comprehensive toolkit to help you:

1. Navigate the building process
2. Demand better quality
3. Create a home that actually lasts

This isn't ego. This is giving you what the industry won't or doesn't want to.

Details make all the difference.

We provide you with insights—like our detailed checklists—that most other sites don’t even know exist. Why? Because they’ve never actually used them on a real construction site, let alone built homes with them.

Our checklists aren’t just theory—they’ve been created by us, tested by us, and proven on our own builds and our clients’ homes. Time-tested. Builder-approved.

If it’s good enough for pilots and doctors, it’s good enough for builders and homeowners.

In The Checklist Manifesto, Atul Gawande—surgeon, Harvard professor, and New Yorker writer—makes a compelling case: checklists are the simplest tool to conquer modern complexity.

In fields like medicine, failure rarely comes from a lack of knowledge. Instead, it happens when we don’t consistently apply what we already know works.

The solution? Checklists. Because even experts need systems to ensure excellence—every single time.

Yeah, I do. And it boils down to disappointment.

After finishing construction management, I was eager to apply what I’d learned and keep improving—to master the nuances of building better, delivering real quality. But what I discovered was that nobody else cared.

The industry isn’t focused on innovation or excellence—just keeping the boat from rocking and moving things along as fast as possible. Most players are more concerned with cash flow and bare-minimum quality than actually building better homes or pushing the industry forward.

And associations? They’re just insurance companies in disguise, lobbying governments while ignoring the needs of homeowners and builders alike. As long as the premiums keep rolling in, they’re happy.

I guess as you get older, you become more cynical. What really stings is realizing how naive you were to think others might care as much as you did.

So why not channel this frustration productively? Let's shine a light on construction quality management. After all, what could be more satisfying than creating a generation of educated homeowners asking the pointed questions builders don't want to hear? 😉