Everyone has an opinion, and here’s ours. With a touch of humour, we explore residential construction and life’s quirks, surrounded by like-minded folks.
Explore the pivotal role of real estate in the economic success of Australia and China. This insightful piece delves into how their ageing populations and property investments shape their economic landscapes.
Ever wondered why some brands gain immense attention while others remain unnoticed? The secret lies in PR, the art of spin and persuasion. PR isn't just about sharing stories; it's a strategic game of popularity, often prioritizing image over substance.
Are you a homebuyer seeking quality and value? This article delves into the complex relationship between homebuilders' drive for profits and the need for quality construction. Learn how both can co-exist, and why focusing on quality is not just ethical but also financially rewarding for all parties.
Navigating the construction world can be tricky, especially when builders employ tactics to avoid responsibility. Learn how to overcome the "3 D's" - Deny, Deflect, and Distract. This guide arms you with the knowledge and tools to see through the smoke and mirrors.
Tired of poorly built homes with subpar finishes? The article argues that consumer education is the ultimate solution to chronic quality issues in residential construction. Learn why relying solely on regulations won't work and how empowered homeowners can drive real change in the industry.
Curious about the influx of ads for new housing developments? This article explores the marketing tactics used by project builders, dissecting the 'funnel' method from awareness to purchase. Understand marketing strategies and make informed choices for your significant investment.
Unveil emotional marketing's secrets and spending manipulation. From FOMO to greed, learn marketer's tricks to override rational thinking. Resist impulse buys, make informed choices, outsmart marketers!
Emotional labour is more than a buzzword; it's a competitive edge in residential construction. Learn how it can set your company apart in a sea of low-cost options.
Discover how Australia can build smarter, more energy-efficient homes by learning from Texas. From thermal mass to ventilation, this article explores advanced techniques that regulate indoor temperatures and slash energy costs.